Complimentary ‘climates’ between Denmark & Marbella (Martin Juncher Jensen)

Unlike Marbella in the beautiful South of Spain, Denmark may not be known for its fantastic weather – although the 4 seasons have its obvious advantages in a professional environment – but more for its business climate and well organised society. The ‘climates’ in Marbella (Spain) and Denmark are complimentary in a number of ways and have a lot to offer to each other. That´s why a lot of people in the North are fascinated by the South, vice versa.

I love Denmark
Our beautiful flag with the cross inside.

Denmark is seen as world’s least corrupt nation.
Denmark is world’s most connected country.
Denmark is best in Europe for doing business.
Denmark cracks the top five for gender equality.

In 2015 Forbes magazine ranked Denmark as the best country in the world for business which returns Denmark to the top spot it enjoyed for three years between 2008 and 2010. Forbes ranked 146 countries on eleven different factors: property rights, innovation, taxes, technology, corruption, freedom (personal, trade and monetary), red tape, investor protection and stock market performance.

Denmark’s Nordic neighbours Sweden, Norway and Finland were also among Forbes’ top ten countries for business.

1. Denmark
2. Hong Kong
3. New Zealand
4. Ireland
5. Sweden
6. Canada
7. Norway
8. Singapore
9. Switzerland
10. Finland

“Denmark’s business climate is extremely positive. It scored highly across the board, finishing in the top 25 in each of the 11 categories we considered with top five showings for personal freedom, technology and low corruption”.

Forbes highlights Denmark’s fostering environment for entrepreneurs, where a streamlined and low cost process allows individuals to quickly get start-ups off the ground and also points to Denmark’s ‘flexi-security’ model, which allows employers to easily hire and fire workers while also allowing for generous unemployment benefits and job training for those who are out of work.

“The model encourages economic efficiency where employees end up in the job they are best suited for. It allows employers to quickly change and reallocate resources in the workplace,” John Weis, an economist at Moody’s Analytics, told Forbes.

The climates in Marbella and Denmark are complimentary in a number of ways, enough to establish a Silicon Valley or a modern European business centre over the next coming years. Marbella would benefit from more a more substantial business climate so bring Scandinavian technology and best practises to the coast, in fact is a trend already happening, along many other international trends!

/Martin Juncher Jensen